Tavi Gevinson tavi-thenewgirlintown.blogspot.com
The place to start. It follows the typical format: straight-up photos of the blogger, scans of fashion shoots and vintage magazines, all captioned with chirpy commentary. Fashion has fallen for 13-year-old Gevinson in a big way; the little Chicagoan can also fill you in on what it's like to model for the Rodarte label or grace the cover of Pop magazine. Some "proper" style journalists have expressed disbelief that a child has produced such informed fashion reports. As if you need a doctorate to be enthusiastic about clothes.
Gary Card.Gary Card garycardiology.blogspot.com
Gary Card may be a set designer by trade but his photo-heavy blog is a brilliant insider's look at the fashion industry. Currently this 28-year-old Brit is everyone's favourite creative; he's made guitars for Lady Gaga, window displays for Stella McCartney, and set designs for shoots inVogue and V Magazine. He's assiduous at posting, and a scroll through his blog is a great catch-up on new restaurants, cutting-edge fashion and great pop videos. His fairytale creations wrought in bright colour palettes are mesmerising.
'The Sartorialist' otherwise known as Scott Schuman, Sydney, Australia. Photograph: R Nowytarger/Newspix / Rex FeatuScott Schuman thesartorialist.blogspot.com
The Sartorialist's street style shots are probably viewed by more people than any others on the web. Since launching the blog in 2005, the 41-year-old New Yorker has been named one of Time magazine's biggest design influences, worked for Burberry, modelled for Gap and published a book. The praise is deserved: he is an excellent photographer and his captions insightful. He excels at projecting his own world view – the key to all successful blogs – and it's impossible to follow his work for long without finding your idea of style has subtly shifted.
Susanna Lau.Susanna Lau stylebubble.typepad.com
Style Bubble is all about the young and the trendy, and as that's what London fashion does best, Susie Lau's blog is the perfect showcase for her home town's talent. Since she started blogging in 2006, the 26-year-old has shown a real knack for highlighting young designers hovering on the verge of success, and her pleasure in discovering talent makes her breezy blog an accessible read. Her judgment is trusted by the 10,000 people who check her posts each day, and Dazed & Confused has made her commissioning editor of its website.
David Fischer. Photograph: Robert WunschDavid Fischer highsnobiety.com
Streetwear is a blogger's paradise with trainer styles, limited-edition T-shirt designs and niche brands popping up quicker than your morning round of toast. One of the oldest and the best blogs in the sector is Highsnobiety, which was established in 2005 by Swiss-based Fischer. The original site proved so popular it now has five offshoots and Fischer has had to bring in a couple of editors to help him on HighSnobiety, though he still creates many of the daily posts about products and "lifestyle culture news" himself.
Katie Mackay. Photograph: Joe SinclairJoe Sinclair and Katie Mackay whatkatiewore.com
The original challenge was for Mackay, 27, to wear a different outfit every day for a year, with Sinclair, 28, documenting the look, the labels and what they got up to. Simple enough, but the Shoreditch couple, who both work in marketing, are as adorable as teacup pigs. Mackay's eclectic style namechecks TK Maxx as often as trendy young designers, and Sinclair's smitten prose is a love letter to their life together. The blog became so popular (7,000 hits a day) that they couldn't ignore all the messages begging them not to stop once they hit their year deadline last month.
Jessica Moragan and Heather Cocks.Jessica Morgan and Heather Cocks gofugyourself.celebuzz.com
Sure, it's mean to mock celebrities' sartorial efforts on the red carpet, but it's also good fun, as Go Fug Yourself proves on a daily basis. Morgan and Cocks have been doing it since 2004, and now millions of readers check their blog to chortle at their latest barbed posts, which poke fun at outfits and their wearers in equal measure. They've also published a book of the best, by which they mean worst, outfits that have graced the website. Check the site out now – the awards season is in full flow so there are plenty of ugly frocks around.
Gabi Gregg.Gabi Gregg youngfatandfabulous.com
Blogs for larger women is the new chic niche following fashion's sudden fascination with girls larger than an autumnal twig.The best is Young Fat and Fabulous by a woman who's 23, from Detroit and a size 20. There's news on plus-size ranges and practical style advice, but it's Gregg's photos and profiles of flabby fashionistas that make it the blog to bookmark. There's been a lot of fuss about larger models – here you see real women showing how curves should be dressed. And they do it with a panache and honesty you don't get from an overpaid stylist.
Mikael Colville-Andersen.Mikael Colville-Andersen copenhagencyclechic.com
Cycling has become a fashion obsession. Designers are producing their own (violently expensive) bicycles, and couture cycling clothes hit the Paris catwalk last season. Danish filmmaker Mikael Colville-Andersen , 42, was way ahead of the curve. Since 2007 his blog has documented beautiful bikes and riders who deal with the two-pedalled conundrum of looking good yet wearing practical outfits in fine style. If you feel a little uncomfortable scrolling through image after image of leggy girls snapped as they cycle past, it isn't pervy, he's Danish. It's all part of the aesthetic.
Will Boehlke.Will Boehlke asuitablewardrobe.dynend.com
A brilliant antidote to the froth of most online fashion, this San Franciscan gentleman's solemn missives cover the minutiae of traditional menswear, from the right tie to wear to the wedding to the best cloth for a bespoke overcoat. A typical entry starts: "It seems as though Kirby Alison and I have been corresponding about garment bags for a couple of years." That's a year, 364 days, 23 hours and 50 minutes more than the rest of us, and it's reassuring to learn that someone cares. His anachronistic writing style is compelling: you can almost see Jeeves warming his iBook for him.
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